Interview with Zach Wolfe of Hunterz List

Let’s face it, we as hunters year after year purchase new gear such as tree stands, clothing, footwear, trail cameras, backpacks, binoculars, video equipment and many other hunting accessories to help us afield to kill that trophy animal. The problem is that we keep buying and often let things pile up due to the lack of outlets to sell specialty hunting products that we paid good money for! Why not sell your old stuff on a site with a target rich environment? Or purchase slightly used items for a discounted price? In my mind, Hunterz List is the ideal platform for connecting hunters and outdoorsman to buy and sell products.

Here are the problems I have experienced with other well-known classified outlets:

Craigslist – They have a great local reach but it is not targeted and is difficult to sell something to a demographic outside of your local area.

eBay – They have an extensive national and global reach but they charge fees and you are at the mercy of the customer when it comes to product returns.

Local Newspaper – They have a good local reach but you have to pay for it. Often times lower priced hunting products do not fit this bill.

I found Zach’s company, Hunterz List via Instagram and I immediately loved the idea of having a network of like minded individuals who have the knowledge and appreciation for products in the hunting and outdoor industry. With roughly 4% of the U.S population comprising of hunters, we are a minority!

TRUE STORY: I had been trying to to sell a camera arm on Craigslist for over a year but to no avail. Ebay had left me with a bad taste in my mouth from an awful customer experience and there was no way in hell I was going to pay for an ad in a newspaper! My options were limited to say the least. Within a month of having my camera arm listed on Hunterz List, I was able to connect with someone who truly understood the product and sold it for my asking price.

This was my posting of the Tree Arm.

In addition to wide array of classifieds, they also created a platform for businesses to market products and services to the outdoor community. Hunterz List is continually delivering new content through “Outdoor Entrepreneurs”, a section of the site dedicated to hunting articles, videos, and a recently launched podcast as a way to attract targeted consumers to the site.

Its often funny in life how you end up meeting certain people in this day and age and ever since our first conversation, we have clicked at multiple levels. Zach and I stay in touch on a weekly basis and offer each other advice in regards to our goals, businesses and ideas. It was a pleasure sitting down with Zach and learning more about the past, the present and the future of Hunterz List. Below is my interview with Zach Wolfe, Founder of www.hunterzlist.com.

Business

Where did you come up with idea for Hunterz List? When was that first “Aha” moment?

My “Aha” moment came about a year ago while I was sitting in my NYC apartment exploring start-up ideas that aligned with my passion for hunting & the outdoors. My idea was to create a platform where  a hunting & outdoor consumer and businesses could advertise similar to craigslist. I wanted a strong focus on Business to Consumer sales by entrepreneurs in the hunting & outdoors industry.

What Products and Services do you offer on www.hunterzlist.com?

Since our inception the site has really evolved to offer a wide range of content. I want to break our site down into three categories:

Hunting & Outdoors Classifieds: For both consumer to consumer & business to consumer sales.

E-commerce Store: We partnered with Amazon to create an online hunting store where our visitors can purchase archery products, rangefinders, trail cameras, scent eliminators, game calls, tree stands and hunting clothing directly from out site. 1$ from each sale will be donated to our Hunterz List Veteran Fund.

Outdoor Entrepreneurs Blog & Podcast: This section of our site features hunting articles, videos and our outdoor entrepreneurs podcast. The articles feature both educational and informative articles about hunting. The videos are informative, and we now accept video submissions from business owners in the hunting & outdoors industry that highlight their product or service. The approved videos are then uploaded to our blog and youtube channel for the entire outdoor community to see. Our podcast features interviews with entrepreneurs in the outdoors community.

Outdoor Entrepreneurs section of HunterzList.com

How are you currently marketing and promoting the site? Social Media, Email, Ads?

Currently I’m using various methods to market my site. I use Facebook, Instagram, twitter and youtube. I run sponsored ads via Facebook and have received great results. I try to produce as much high quality content as possible. My goal is to post at least two new blogs a week and one new podcast every two weeks. I currently use a CRM (Customer Relationship Manager) software along with Mail Chimp to produce email campaigns to my subscribers. I’ve just started focusing heavily on SEO and optimizing my onsite content with Yoast SEO via WordPress.

Tell me about the new “Outdoor Entrepreneurs” section of the website? What does this entail?

This section was created to empower hunting & outdoor entrepreneurs with educational information on both hunting & business. This section of our site features hunting articles, videos and our outdoor entrepreneurs podcast. The articles feature both educational and informative articles about hunting. The videos are informative, and we now except video submissions from business owners in the hunting & outdoors industry that highlight their product or service. The approved videos are then uploaded to our blog and youtube channel for the entire outdoor community to see. Our podcast features interviews with entrepreneurs in the outdoors community.

I hear you are in the works of an E-Book! Give us some insight on that and when/where will it be available for purchase?

I’m very excited about this! I’ve been working on the E-Book for about two months now. The title is “Three Secrets To Killing Bigger Bucks”. In about 30 pages it will cover three tactics that WILL help you harvest your dream buck. I’m working hard to finish the book by late October or Early November. It will be available to purchase on Kindle Amazon.

What does the future look like for Hunterz List? Any new ventures in the works?

I’m extremely optimistic and excited about the future of Hunterz List! I’ll have new products launching from the site over the next year and will continue to build my content. I have a business background and have a blessing for creative strategy so new ventures will certainly come. I welcome collaboration!

We all face struggles in starting a new endeavor or business. What has been the most challenging thing since starting Hunterz List?

The most challenging thing was taking action upon my idea and staying consistent. In the beginning no one was paying attention, no one was watching. Being patient and staying consistent was the key.

What has been your greatest success to date?

Pushing myself outside my comfort zone. Putting myself and my business out there for the world to see.

Personal Life / Interests / Background

When were you first brought into hunting? Did your father teach you the ropes and introduce you to the sport?

I was introduced to hunting at a very early age. I believe I was about 5-6 when I first visited our hunting trailer on Marylands Eastern Shore, Pokomoke City to be exact. My father was indeed my teacher.

What is your favorite animal to hunt? Do you prefer gun or bow?

I’m a Whitetail Fanatic and extremely addicted to bow hunting. I do pick up a rifle once a year for opening day. I prefer to sling arrows.

Where do you currently reside? Tell me about your family life – Are you married?

I currently reside in New York City with my wife & miniature dachshund. I am happily married to my beautiful wife Ana Maria. Together we’re a great team!

I know you have a military background – Thank you for your service, Zach. Tell me a little about that?

Thank you! I served in the United States Marine Corps for 6 1/2 years. Parris Island South Carolina made me! I served in Afghanistan in support of Operation Enduring Freedom OEF in 2013. Enjoy my time but it was time to move on. Semper Fi.

What other hobbies or interests do you have outside of hunting and hunting related activities?

Spending time with my wife and our dog. I love to run. Weight lifting. Reading about online marketing strategy and business.

Hunterz List Overview

Take me through the steps of getting registered on your site – Is it pretty simple to sign up?

Very simple:

1: Vist the top right header on our site and click register.

2: Enter your username, email address and password and press submit.

3: Press the confirmation link in your email to activate your account.

4: You’re ready to post your free ad.

Hunterz List makes registration simple by letting you connect with Facebook!

Does it cost money to join Hunterz List?

Hunterz List is Free.

What kind of products and services can I offer as a user? Can I list my vehicle on your site or is it specifically hunting related products?

You can either list your old or unwanted personal gear, or, you can create an ad to sell your business’ product or service. The categories cover pretty much everything archery, rifles, real estate, fishing, services etc. We do have a section where you can list your pickup truck or trailer. We also welcome and encourage category suggestions.

If I subscribe to the newsletter, what kind of content can I expect to get in my inbox?

We’re working on creating a content-rich, weekly newsletter. Right now if you subscribe you’ll receive constant updates on new content and releases.

Why should I join Hunterz List and list my products there instead of a classified site like Craigslist?

Craigslist doesn’t know the first thing about hunting or the outdoors. Our subscribers and visitors have a hunting & outdoors background. Therefore, your product has the best chance of being sold.

www.hunterzlist.com